In 2007, Foodstuffs established the Food for Thought Trust, a charitable organisation working in partnership with the Heart Foundation to provide free nutrition education to primary school aged children. The programme is based on Ministry of Health nutritional guidelines and was developed in conjunction with teachers to meet the requirements of the NZ Education Curriculum. Delivered by qualified nutritionists, the Food for Thought enquiry-based learning Programme has now reached more than 150,000 children.

The programme has been so successful that we have seen a 7% drop in the purchase of sugary drinks by families whose children have been through the programme. Three out of every 100 Food for Thought families is now shopping less in ‘unhealthy food categories and we have also seen a 2% drop in purchases of confectionery. The changes have meant a 50 tonne drop in sugar consumption.

Foodstuffs has made a long-term commitment to the Trust and as part of our pledge to promote healthier eating we will work with the Trust and the Heart Foundation to make Food for Thought available to every primary school. Lower decile schools will get first priority.

Got a question about this page?