Foodstuffs

Tuesday, 06 October 2009

Vision becomes reality as New World Lincoln opens for business

A new retail chapter begins today with the opening of the New World Lincoln supermarket in Gerald St.

 

Foodstuffs South Island Limited gained resource consent for the project last year and the $10 million full service supermarket has taken just eight months to build.

 

It realises a three-year dream for owner operators Kyle and Helen Burnett, who bought the Four Square Lincoln store in 2006. Kyle says their vision has been shared by local residents who have frequently asked if a large supermarket was on the horizon.

 

"The new facility will offer the full range of services that New World provides, with a vastly superior range of products at much better prices for our shoppers," Kyle says.

 

The 1700 square metre facility has a delicatessen, butchery, bakery, fresh fish, an organics range, gluten-free section, an extensive range of wines and gourmet beers, plus Lotto.  As well as freshly cooked pizza the supermarket will "double-bake" each day, ensuring shoppers have a range of specialty fresh breads to choose from.

 

The Burnetts' workforce is expanding from the current 22 staff at Four Square (all of whom have accepted jobs at the new supermarket) to 65.

 

"We have been delighted to be able to recruit from our local community, especially in the current economic climate," Helen says. "We focused on local applications with the result that 80 per cent of the workforce are locals. We were looking for motivated, enthusiastic people and we will teach skills as necessary.

 

"Kyle and I also see great value in ensuring our staff receive good training, while some of our longer serving people have taken the opportunity to move up through the ranks and will run their own departments. We've got some terrific people."

 

The couple say the new facility will not only be a boon for Lincoln residents - it is bound to attract people from other nearby towns, including Prebbleton, Little River, Leeston, Southbridge, Doyleston and Selwyn Huts, saving them lengthy car trips into Christchurch.

 

Sustainability has been a key factor in both construction and the day-to-day running of the supermarket with wind turbines to manufacture some of the power, a newly developed non-PVC flooring system and CO2 refrigeration. Helen believes Lincoln is a very environmentally conscious community, and the measures that have been incorporated will resonate with shoppers.

 

The store is the first Foodstuffs supermarket in New Zealand to have an electronic tracking system installed from the outset that keeps track of every item from delivery through to sale, alerting management early to the need for re-ordering, and ensuring continual availability of stock for customers.

 

Selwyn Mayor Kelvin Coe, who cut the ribbon cutting ceremony at today's official opening, says New World Lincoln is a major boost for the area and is providing much needed new employment opportunities.

 

"It is a sign of the times that Lincoln is expanding and developing with a lot of new housing subdivisions on the horizon. I am sure residents will be delighted to have this new facility on their doorstep."

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