Market Study Reporting Dashboard

We support all the market study recommendations and are fully committed to being held accountable for implementing them. There are some actions that we can immediately get on with ourselves, and others that will require a joint effort. Here’s how we’re going as at April 2022.

How are we helping customers find the best value?

To help customers find the best value, the report recommended that we ensure our pricing and promotional practices, and the terms and conditions of our loyalty programme and privacy policy, are simple and easy to understand.

Pricing and promotions

We’re working to simplify our pricing and promotions, to make them easier for our customers to understand.

Loyalty programme and privacy policy

We are working to ensure our loyalty programme and data collection and user practices are clear and transparent.
Clubcard rewards


Programme Qualifying spend (NZD) Rewards earned Conversion
Airpoints $25 0.185 $150 = 1.11 Airpoints Dollar
Flybuys $25 1 1 Flybuys earned = 1 Point
28 Flybuys earned = $5 New World Dollars
4 Flybuys earned = 3c off per litre up to 50L at Z and Caltex



Unit pricing

We are ready to work with the Government and other retailers towards industry-wide standards for unit pricing to help customers make accurate price comparisons.

Price comparison services

We haven’t received any requests for pricing information and data from a price comparison website, so at this stage we’re proactively considering the feasibility of responding to possible requests.



Grocery Price Index

In a first for NZ’s supermarket industry, and to support our work to get best value for New Zealanders, we have engaged an independent economic consultancy to develop a monthly grocery index using Foodstuffs real-time data to show price changes and the drivers behind them.



Monthly grocery price changes
Index will provide customers with a detailed understanding about grocery price changes and the drivers behind them.


How are we making sure there’s a level playing field for our competitors?

We are working to remove the genuine barriers to market entry that are within our control.

Freeing up land for supermarket development

We have committed to ending the use of restrictive land covenants and exclusivity provisions in leases, and immediately started a process to remove all existing such clauses.


How are we improving our relationships with suppliers?

We support a mandatory code of conduct with an independent regulator that will improve outcomes for suppliers and customers.

Code of conduct

Engagement with suppliers

How are we investing in innovation to benefit consumers?

We’re a customer driven business and innovation is one of the key ways we can enhance our customers’ experience, and ensure our supply chain is efficient and resilient.