We are actively working on continuous improvements
In July 2022, we commenced changes to the way we do ticketing in our PAK’nSAVE stores to make it easier for our customers to find value and identify prices that will stay low, for longer. PAK’nSAVE now has three tickets. We have introduced a plain ‘regular ticket’ and reduced the number of prices called out as ‘Extra Low’ to make it clearer for customers to identify value for money. Prices called out as ‘Everyday Low’ now stay lower, for longer.
In August 2022, Everyday Low Price (EDLP) was introduced in all 148 New World stores nationwide to provide more certainty for customers at the checkout. To simplify our promotions we have phased out ‘Saver' tickets from New World Stores and now have four tickets with very clear propositions.
Plans are also underway to simplify theme week ticketing e.g., Meat Week.
Ticketing options
PAK'nSAVE (3 Price Tickets only) Effective from July 2022 |
New World (4 Price Tickets only) Effective from January 2023 |
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Regular = our regular low price |
Regular = normal pricing |
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Everyday Low = a price that is kept lower for longer |
Everyday Low Price = low prices that last on 100s of items | ![]() |
Extra Low = a price so hot it won't last |
Super Saver = meaningful discounts for a limited time | ![]() |
Club Deal = meaningful discounts for Clubcard members | ![]() |
Loyalty programme and privacy policy
We're working to ensure our loyalty programme and data collection and user practices are clear and transparent.
Clubcard rewards
Programme | Qualifying spend (NZD) | Rewards earned | Conversion |
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Airpoints | $25 | 0.185 | $150 = 1.11 Airpoints Dollar |
Flybuys | $25 | 1 | 1 Flybuys earned = 1 Point 28 Flybuys earned = $5 New World Dollars 4 Flybuys earned = 3c off per litre up to 50L at Z and Caltex |
Unit pricing
We support mandatory industry-wide standards for unit pricing to help customers make accurate price comparisons. We engaged with MBIE and provided comprehensive submissions on the draft regulations for grocery products. The unit pricing regulations have now been finalised and came into force at the end of August 2023, however, there is a transitional period before compliance is mandatory.
We have already undertaken significant work to increase the proportion of our products showing unit pricing and are now working through the detail of the final regulations and are working to implement this instore and online within the transition period.
Price comparison services
We’ve reached out to each of the legitimate price comparison websites that we are aware of and have met with one party to date. We will look to assist where we can.
Being transparent on price changes and what’s driving them
We’re delivering on our commitment to being transparent and accountable on grocery price changes and the drivers behind them. In a first for NZ’s supermarket industry, and to support our work to get best value for New Zealanders, we engaged independent economic consultancy Infometrics to measure the change in the cost of grocery goods charged by suppliers to our cooperatives on a monthly basis, using Foodstuffs NZ real-time data across over 60,000 products. Our data and insights team are also tracking and comparing our price increases against Stats NZ’s Food Price Index (FPI) each month, so that customers have a full and transparent picture of food cost changes and what’s driving them.
How are we making sure there’s a level playing field for our competitors?
We are working to remove the genuine barriers to market entry that are within our control, including freeing up land for supermarket development and developing our wholesale service to qualifying wholesale customers.
Freeing up land for supermarket development
In August 2021, we committed to ending the use of restrictive land covenants and exclusivity provisions in leases, and immediately started a process to identify and remove all existing such clauses. While that process is underway no covenant or exclusivity provision has or will be enforced.
We have also supported the Commerce (Grocery Sector Covenants) Amendment Act 2022, which deems covenants unenforceable and will accelerate the process of their removal.
Wholesale supply to qualifying wholesale customers
We understand the Government’s request that there be a competitive wholesale grocery market to support retail competition in NZ and are committed to being an active participant in that market. Several streams of work are well underway to develop a wholesale supply solution for non-member retailers. This infographic has been designed to show how the Foodstuffs co-ops currently operate, and how wholesale supply to qualifying wholesale customers fits in.
How are we improving our relationships with suppliers?
We support the introduction of the Grocery Supply Code of Conduct, which gives clarity to the rules of engagement with supplier partners to drive better outcomes for customers.
Code of conduct
Engagement with suppliers
How are we investing in innovation to benefit consumers?
We’re a customer driven business and innovation is one of the key ways we can enhance our customers’ experience, and ensure our supply chain is efficient and resilient.