Food For Thought
We believe in the importance of empowering the next generation and giving them the tools to make good choices about what they eat. Since 2007, our national brands (New World, PAK’nSAVE and Four Square) have actively supported Food for Thought – a free nutritional education programme delivered in schools by the Heart Foundation and Food for Thought Education Trust. It teaches Year 5 and 6 students how to make healthy food choices, including how to plan and budget for meals, with resources available in English, Te Reo Māori and Samoan. Since its inception, Food for Thought has reached more than 185,000 Kiwi kids in over 7,000 classes around New Zealand. We know that it’s making a difference, as families of children who have participated in the programme have significantly decreased their purchases of unhealthy food. 2016 research suggests that family shops show a 7% reduction in soft drinks and 2% in confectionery consumption after a child completes the Food For Thought program. This initiative is important as we continue our journey to ensure every New Zealander has access to healthy and affordable food. You can read more about Food for Thought here.