Packaging sustainability

Foodstuffs is committed to improving packaging sustainability in Aotearoa New Zealand.

Food in the nude

As one of the first retailers in New Zealand to sign up to the New Zealand Plastic Packaging Declaration in June 2018, we are working towards 100% reusable, recyclable or compostable retail (used in-store e.g. fresh departments) and private label (Pams, Value and Gilmours) packaging by 2025. This commitment is extended to all packaging types e.g. plastic, fibre, glass, metal.

Product stewardship and circular design - making sure resources are used again and again in other products – is also a priority for us. We are proud to work collaboratively to help bring stores, suppliers and customers with us on this journey.

To guide our work programme, we have developed 10 Sustainable Packaging Principles and we are actively encouraging our suppliers to move in this direction with us. If you are a supplier, please visit the Packaging Sustainability section on the eXchange for the full principles and NZ resources.

Foodstuffs acknowledges that packaging serves an important role in FMCG to protect goods, extend shelf-life and communicate information to customers. This said, it is important that packaging is designed with end-of-life outcomes and the New Zealand system in mind. Packaging volume reductions should be top priority, meaning unnecessary packaging is eliminated.

We have been busy taking stock of the packaging used and sold across our business, working with suppliers on improvements and rolling out in-store initiatives to 'remove', ‘reduce' and 'reuse'. Check out our sustainability milestones here.

Sustainable Business Network Plastic Packaging Circular Innovation Programme

Foodstuffs has partnered with the Sustainable Business Network (SBN) to establish the Plastic Packaging Circular Innovation Programme. In 2019 we ran three interactive masterclasses with suppliers, policy makers and innovators to help find circular solutions and demystify sustainable packaging. Outputs from Eliminate, Circulate and Innovate Masterclasses have now been published and are available for free. The programme has also been an Case study in Rethinking Plastics report by Office of the Prime Minister’s Chief Science Advisor. We recently completed the 2020 Masterclass in October, which navigated data for decision-making, reuse models, soft plastics and compostables.

Relevant resources


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