Tuesday, 05 May 2015

PAMS named world’s best confectionery packaging design

Foodstuffs Own Brand, Pams and Brother Design, has won first place in the Confectionery, Sweets and Desserts category at the prestigious international Dieline Awards 2015.

The Dieline Awards recognise the world’s best consumer product and packaging design, where entries are judged by an international panel of structural packaging, design, branding, and consumer product experts.

Jocelyn McCallum, National Private Label Manager of Foodstuffs Own Brands says that winning first place in these awards is a huge accomplishment.

“The Dieline are the most respected authority and premier source for packaging design worldwide, and we have beaten more than 1,100 other entries. Competition is very tough and it is testament to the work we do with Brother Design.”  

Brother Design’s Business Development Director, Jenny McMillan, says the award is an immense source of pride for the agency.

“I think it shows we really are achieving something special especially with our work for Pams”, she says. “Winning at the Dieline Awards for a private label, which has beaten some of the world’s best brand by some of most recognisable labels in the world is testament to Foodstuffs forward thinking around design and the increasing commercial success of Pams is testimony to the power of this kind of distinctive design.”

The win has consolidated Pams and Foodstuffs Own Brand’s position with world leading packaging design, where a number of designs have recently won gold, silver and bronze at the International Vertex Awards.

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