Foodstuffs

Tuesday, 11 October 2016

New World Clubcard the most active and engaging loyalty programme

 

Since unveiling New World Clubcard in the North Island on Monday the 3rd of October, over 250,000 customers have activated their cards. Membership numbers are exploding and Clubcard qualifies to be New Zealand’s most active and engaging loyalty programme on the market.

The anticipated popularity of Clubcard in the North Island is attributed greatly to the fact that since launching in the South two years ago, almost every household has a New World Clubcard member – that’s over 450,000 active customers benefiting from the loyalty programme in the South Island. With 86% of sales in New World stores in the South associated with a currency earning card, it is clear that shoppers see it as a winning proposition.

Close to one million New World Clubcards have been sent to existing Fly Buys and Airpoints card holders in the North Island, so membership numbers are expected to leap ahead of the South Island in the coming weeks.

The phenomenal customer uptake is due in large part to the fact it brings generous savings and rewards that are tailored to the individual shopper. New World has listened to what its customers want and developed the Clubcard loyalty scheme to reward shoppers in ways that are meaningful to them. Some people want to be rewarded on the spot. Some would like to save up to get rewards. But most want the best of both worlds which is what the New World Clubcard offers.

For those wanting to be rewarded today, Clubcard combines the benefits of everyday and promotional fuel discounts with great in-store Club Deals on a broad range of products. For those wanting to save up for rewards the New World Clubcard offers the consumers the choice of the two leading currency programmes in New Zealand – Fly Buys and Air New Zealand Airpoints. Because both programmes have a broad array of partners including retail and financial services, Clubcard members can combine their earning from New World with other purchases to get rewarded faster than any other programme in the market.

Foodstuffs (NZ) Ltd. Head of Customer Marketing and Insights, Emily Blumenthal says she’s pleased to be able to give New World customers the choice of two of the most engaging currencies on the market.

“Clubcard is simply a more rewarding way to shop,” says Blumenthal. “Loyalty NZ and Air New Zealand, have been valued partners for a number years. We are thrilled to be able to offer our customers the choice of what we believe to be the two best loyalty programmes in New Zealand. No other reward scheme offers that level of flexibility.”

“Clubcard members get the best in-store discounts, earn their choice of rewards, get personalised offers and enter great competitions, it is clear that shoppers are quickly realising that having a New World Clubcard in their wallet is valuable.”

As part of the Clubcard launch, 5000 valued New World customers received an exclusive Clubcard Goodie Pack filled with a selection of new to market grocery products to sample and enjoy. The unsuspecting customers have been sharing their delight on social media and we expect this positive sentiment will continue to grow for Clubcard.

Plans to further develop the Clubcard Goodie Pack programme are well underway and the initiative will offer more customers access to product samples, prizes and invites to exclusive in-store events.

Blumenthal says shoppers can expect to hear a lot more about Clubcard’s benefits over the coming months, with a number of impressive prizes up for grabs as the programme rolls out in the North Island.

“We have lots of prizes to give away, thanks to our partners Fly Buys and Air New Zealand. There’s a $15,000 Fly Buys shopping spree, a $10,000 Air New Zealand overseas trip, plus thousands of Fly Buys, Airpoints, and New World Dollars to be won.”

“And that’s just the start of our plans for the New World Clubcard,” she adds. “As more and more shoppers get on board we will continue to innovate and develop exciting ways to reward their ongoing loyalty in a more relevant and personalised way.”

Customers who aren’t currently active members of Fly Buys or Airpoints or haven’t received their New World Clubcard in the mail can visit www.newworld.co.nz/clubcard and request a Clubcard, or simply sign up at their local New World.

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