Could your next takeaway be a makeaway?
Kiwis love a takeaway – but new research suggests many would happily swap the takeaway run for a cheaper homemade “makeaway” if it was easy, tasty and affordable.
Research commissioned by PAK'nSAVE New Zealand and conducted among 1,089 PAK’nSAVE Customer Panel members found that almost half (48%) of households claim to be spending between $20 and $59 a week on takeaways. At the same time, 71% believe making takeaway-style meals at home would save them money.
The survey reveals that 35% of households buy takeaways once a week, while 18% do so two to three times a week.
The biggest reason for ordering takeaways? It’s a treat, cited by 41%, followed by convenience (30%) and being too tired to cook (29%).
But there’s a clear appetite for a homemade alternative.
The research found the biggest incentives to swap takeaway for makeaway are cheaper ingredients (41%), recipes that take less than 30 minutes (40%) and ready-made ingredient kits (31%).
Topping the list of most frequently ordered takeaways is fish and chips (53%), followed by pizza (45%) and burgers (39%).
Make it, don’t takeaway it
PAK’nSAVE is encouraging Kiwis to turn their favourite takeaway meals into makeaways. Rather than telling people to resist their cravings, makeaways gives them permission to have exactly what they are craving…for less! From homemade burgers and crispy chicken to pizza, and even the classic flat white, you can make it yourself at home with affordable supermarket ingredients.
Lauren Ness, Senior Marketing Manager at PAK’nSAVE, said the campaign is about finding a simple way to help Kiwis make their money go further.
“At PAK’nSAVE, everything we do is about saving Kiwis money, and instead of telling people they shouldn’t have what they want, we’re showing them they can skip the pricey drive-thru and make exactly what they’re craving at home, for much less using ingredients from our range,” Ness said.
Mindy Wigzell, Foodstuffs Community Nutrition and Food for Thought Manager, says making takeaway favourites at home doesn’t have to mean spending hours in the kitchen.
“Cooking at home doesn’t need to be complicated, expensive or time-consuming,” says Wigzell.
“With the right ingredients and a simple recipe, you can make something delicious and satisfying in the time it takes to wait for your takeaways to be delivered. You can easily make a healthier version at home and save money along the way.”
The research comes as shoppers continue to watch their spending. Of those who said their takeaway spending had increased over the past year, 51% blamed higher takeaway prices, while 22% cited a busier lifestyle.
Value is also helping drive the popularity of private label Pams products, which has seen steady growth in sales and volume over the past five years. Around 70% of sales of Pams are products manufactured or sourced from NZ, and at least 70% of the products meet Heart Foundation nutritional targets, with Heart Star Ratings displayed on qualifying products.
“Takeaways can absolutely be a treat,” says Wigzell. “But if you’re looking for ways to make your food budget go further, and dinner a little healthier, why not make your next takeaway a makeaway?”
For inspiration, tips and recipes, visit: Makeaways | Fast Food For Cheap | PAK'nSAVE