It’s locals backing locals as New World’s Family2Family appeal returns for 2026

With demand for food support remaining high across the country, food banks and City Missions are bracing for another busy winter. 

New World’s Family2Family appeal is returning for 2026 to help meet that need, rallying communities to help stock local food banks ahead of the colder months.  

Now in its seventh year, Family2Family is built on the simple principle of locals helping locals. Every New World store partners with a nearby food charity or City Mission, so what’s donated in your town stays in your town. 

This year, New World will contribute $250,000 to City Missions and local food charity partners across Aotearoa, providing an immediate boost as pressure on services continues.  

From Monday, 13 April to Sunday, 10 May, customers can get involved by: 

• Filling a bag with food bank-friendly items and dropping it at their local New World, or
• Buying a pre-filled $20 Family2Family bag in-store or online at New World.

Alongside pantry staples like rice, pasta, canned goods, cereal and toiletries, customers are encouraged to add a small treat if they can, biscuits or chocolate, because a little treat can make a big difference. 

For New World, the appeal is about stepping up when it counts, says Giselle Bleakley. 

“Family2Family is a practical way for our customers to support families who are doing it tough. It’s everyday essentials and good, solid food going straight to local people who need it, especially as we head into the colder months.” 

Stores will highlight the products that are most helpful, and a full list is available on the New World website. 

To find out more or donate online, visit www.newworld.co.nz/family2family.