Foodstuffs confirms appointment of PHD Media New Zealand as new media agency partner

Wednesday, 22 July 2020

Foodstuffs is pleased to confirm it has completed a comprehensive review of its media agency partnership, which saw incumbent agency FCB New Zealand and PHD Media New Zealand go ‘head to head’ in a tightly contested closed battle for the Foodstuffs business. The result being the business being awarded to PHD.

Dominic Quin, Group General Manager Foodstuffs Marketing & CX says, “We went into the process looking for a media agency partner who truly understands the media landscape, how it is going to evolve and work alongside our internal team as we shape ourselves for future success. PHD Media has a strong grasp of what we are trying to achieve and offer great talent, innovative thinking, strong in house capability, advanced tools and systems, and world-class purchasing power as part of the Omnicom Media Group (OMG).”

“On behalf of the Foodstuffs team I would like to thank FCB for their commitment and hard work over the years, but as the business grows and develops, changing shape towards a very digitally enabled future, we recognised it was time to review and ensure our retail brands have the best partner talent to support our new operating model,” says Quin. “Moving media agencies was a big decision and one which we didn’t make lightly. The FCB team will continue to be our creative agency for PAK'nSAVE and we look forward to continued collaboration which delivers innovative, edgy and occasionally eyebrow raising creative work for Stickman and the PAK'nSAVE brand.”

The appointed agency, PHD Media, will be handling all media requirements for Foodstuffs key brands, both nationally and regionally, and their contract takes effect from 1 September 2020.

“The Foodstuffs team is excited that with PHD they have a new agency that is well placed to accelerate our journey to win the hearts, minds of our existing customers and the ever growing new generation of digitally enabled shoppers,” adds Quin. “PHD Media successfully won the Foodstuffs business because they demonstrated strong strategic capabilities alongside an ability to integrate their data, planning and campaign management platforms into Foodstuffs’ new operating model.”

Nikki Grafton, PHD Media CEO, says, “We’re thrilled to be Foodstuffs new media agency. New World, PAK'nSAVE and Four Square are iconic brands, each presents its own unique challenges and opportunities and the team can’t wait to start contributing to the success of these incredible brands. We want to create a collaborative partnership with Foodstuffs, one which is designed to perfectly position each of the retail brands to excel and deliver for their customers into the future."

“We have a fully integrated team of best-in-class specialists who work alongside generalists to deliver cohesive, fully integrated campaigns that are data and customer insight led. We look forward to working across the Foodstuffs brands and helping the team take these classic Kiwi brands to a new level in the eyes of their customers.”

Quin believes that PHD Media offers the right mix of people and talent combined with data, tools and thought leadership to help Foodstuffs elevate the brands to the next level.

“The media landscape is changing fast and brands need to be smart and nimble when it comes to choosing where to place our media spend to maximise the impact and win the moments that matter– connecting meaningfully with customers is critical,” says Quin. “We believe the PHD Media team and the suite of tools they offer will enable us to achieve this.”