2022 Canstar Blue’s Awards: Four Square’s customers are most satisfied amongst New Zealand supermarket shoppers

Tuesday, 31 May 2022

Four Square have come out on top for Overall Satisfaction in the supermarkets category of the 2022 Canstar Blue’s Awards. It’s the first time Four Square has won the accolade in the history of the prestigious awards, set up in 2011 to help New Zealanders make better purchasing decisions through customer-based research.  

To determine Four Square as the overall winner of the supermarket category, Canstar asked 1900 New Zealanders who’ve made a supermarket purchase in the past six months, a list of questions to measure and track their satisfaction levels.   

Foodstuffs stores, Four Square, PAK’nSAVE and New World, took out the top three spots for Overall Satisfaction in the supermarket category. 

Four Square scored particularly highly on ‘excellent customer service’ and ‘accessibility of staff’, which contributed to their overall win of the category. PAK’nSAVE scored highly on value for money and deals and specials available, and New World for ‘customer service’, ‘layout and presentation of the store’, ‘food freshness’ and ‘variety of products’. 

Diane Clark, Four Square National Marketing & Customer Experience Manager says, “Ka mau te wehi! It’s fantastic to be recognised for how our teams are showing up for their customers every day. The past few years have been challenging for Kiwis and we feel privileged to have played a significant role in supporting them through the pandemic and making life a little easier.” 

Jose George, Canstar NZ General Manager says, "Supermarkets have been under massive pressure due to the pandemic, intense customer demand, and supply chain challenges. So, to be recognised for excellence in customer service is really impressive. Four Square won five stars in the all-important category of 'Overall Satisfaction', along with five stars for customer service. This is an endorsement of its approach during a time its workforce and operations were under great strain. We congratulate them for their success." 

Four Square supermarkets are proudly New Zealand owner operated and have a commitment to be Here for New Zealand, which includes supporting their local communities to thrive.  

We’re so proud to have won the Canstar Blue’s Awards, our teams strive every day to do what we do best, meeting and exceeding the needs and expectations of our customers and communities. Our owner operators know their community and work hard every day to deliver a fantastic in-store experience and offering for them,” finishes Clark.