Healthier options, better for the planet

Available only in our stores, Foodstuffs' Own Brands aim to match the taste, quality, and nutritional standards of those produced by competitors – but at a price affordable to all New Zealanders.

To provide healthier options for our customers, our team works to reduce sugar and sodium across our products where possible. This is especially important for products our customers enjoy regularly, like the Pams Pasta Sauce range. In 2019, we were able to reduce sodium and sugar across nearly the entire range. This means our customers can enjoy the same great-tasting product with less sugar and salt!

We're also working on the sustainability of our private label packaging. So, we've set a goal of 100% reusable, recyclable or compostable private label packaging by 2025.

From conception to consumption we're always thinking of creative ways to delight our customers by having exotic combinations, fresh takes on old favourites and staples for the entire family.

Explore our private label range below.

It’s hard to think of a New Zealand home that hasn’t grown up with Pams, with a history that dates back to 1937. Growing from humble beginnings stocking only custard and baking powder, today the Pams range includes a comprehensive selection of over 3,000 products, from baking and butchery to fresh produce, grocery, and health and beauty. Committed to creating high-quality products at a price point that is affordable to all New Zealanders, Pams is one of the most trusted and loved brands in the New Zealand grocery market.

Find out more about Pams

Gilmours is our wholesale private label brand, providing New Zealand Foodservice businesses with the choice and range to serve their needs. Gilmours strive to provide top-quality sustainable products and offer great deals on volume purchasing and buying in bulk – so Foodservice businesses can spend more money of what matters most to their customers.

Find out more about Gilmours