Canstar Blue Awards: New World tops ratings among supermarkets for customer satisfaction

26 May 2023


New World has secured the top supermarket spot in the Canstar Blue 2023 customer satisfaction survey, which was released today.


The research, now in its 12th year, measures the satisfaction levels of Kiwis who have made a purchase in the last six months across a variety of categories including supermarkets.


Of the 2,500 New Zealanders surveyed, New World received 5-star ratings in areas like layout and presentation of store, freshness of produce as well as variety of products, which New World’s Head of Marketing CX Giselle Bleakley says helped secure the supermarket the top spot of overall satisfaction.


“It’s a wonderful recognition for our teams across New Zealand who work hard every day to deliver a fantastic in-store experience.


“Being a trusted supermarket is so important to the co-operative, and now more than ever, we’re focused on helping Kiwis find meal inspiration and value from their weekly grocery shop.


“This award shows us just how vital consistency and the overall shopper experience are to our customers. Everything from the layout of the store to the accessibility of the staff and the variety of fresh and seasonal produce available - it all matters when it comes to measuring consumer satisfaction and ensuring we keep our customers coming back.


“Our owner operators know their communities inside and out so we’re pretty chuffed to be ranked highly in such key areas.


“Whether through our Everyday Low-Price commitment, Club Deals or our budget-friendly meal planners, helping New Zealanders find value and shop smart continues to be a big priority for us going forward,” Giselle says.

New World is part of the 100% locally owned and operated co-operatives Foodstuffs which also includes PAK’nSAVE and Four Square supermarkets. PAK’nSAVE was awarded 5-stars for the value for money category.