Foodstuffs teams up with ASB, offering True Rewards redemption at grocery stores nationwide

30 April 2024

ASB true rewards

Foodstuffs New Zealand, the co-operative behind the nations family owned and operated PAK’nSAVE, New World and Four Square stores, has teamed up with ASB, expanding the ASB True Rewards programme with points now redeemable instore at PAK’nSAVE, New World and Four Square stores nationwide.

From today, ASB True Rewards customers can spend their True Rewards dollars at any Foodstuffs store, treating their True Rewards card like an EFTPOS card at checkout. This convenient option will help customers get the most from their existing rewards by putting them towards their groceries and everyday essentials.

General Manager of Marketing & Media at Foodstuffs, Dominic Quin said: By teaming up with ASB, our customers can now enjoy the flexibility of using their True Rewards dollars instantly at the checkout, bringing added convenience to their grocery experienceWe’re proud to be the supermarket retailer teaming up with ASB True Rewards and are excited to be supporting customers in this way.”

This collaboration underpins Foodstuffs' commitment to offering new solutions to enhance the customer experience in its stores across New Zealand. PAK’nSAVE, New World and Four Square customers will see a range of in-store and online resources explaining more about how to redeem ASB True Rewards dollars.

Micheal Maclean, ASB My Everyday Banking Tribe Lead says:We’re excited to partner with Foodstuffs to deliver more choice to our customers when it comes to their rewards. Expanding our True Rewards network to include a supermarket partner is in response to feedback from our customers and is another way we’re able to help them redeem their rewards, their way.”

The ASB True Rewards scheme allows ASB Rewards credit card customers to earn points on their everyday purchases.

Foodstuffs and ASB look forward to delivering more value to customers across New Zealand through this partnership.

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